Welcome to KarinMurphy.com

Mother of 4, Partner, The Mutual Growth, Partner at Bee Well Consultants, 
CMO at Heart & Health, President BluChip Marketing & NY Security Consultant at Knights Protection

Court Advocate, Success Speaker & Business Coach
Survivor of DV and PAS


LIBN - When Worlds Collide , Marketing the Start up

Posted on June 4, 2014 at 3:45 PM


Realty Connect turned to Smithtown-based Blu Chip Marketing to create a social media campaign that capitalized on this demand for an Internet presence while advertising a human response. It was a challenge well understood by Blu Chip Marketing founder Karin Caro, a self-made businesswoman who launched her marketing startup just four years ago and has also moved quickly to the head of Long Island’s class.

Read my full LIBN Article at the Link below...


The Daily Blu Video Updates

Posted on May 6, 2014 at 11:25 AM

New Shows are being Uploaded Daily in my Video Section. Watch them here and comment on www.thedailyblu.com 

If you want to be a guest on a Daily Blu Show Call us to Schedule your appearance! 

The Wreckless Men Make the Final Cut of Men's National Team

Posted on February 6, 2014 at 2:00 PM


I want to extend a big Congrats to Wreckless Lacrosse Crew members Michael Evans and Rob Pannell on making the final cut of the Men's National Team! Looking forward to seeing more of you both in the future!

A Graceful Experience with LI Dental Spa!

Posted on December 18, 2013 at 10:30 AM


"My neighbor had recommended Dr. Hsu’s office when my tooth broke. The staff at the office are great and helpful to calm the fear"… - Patient Review Dr. Oogle


Going to the dentist can be daunting, and cause fear, anxiety, and feelings of distress for many. Dr. Grace Hsu, of Long Island Dental Spa understand the dis-ease that a dental appointment can cause people, and her goal was to create a dental practice where people can come and feel comfortable, and relaxed.


Dr. Grace and her staff at Long Island Dental Spa welcome each patient with warmth and care. When you walk in the door you will be greeted with a smile and an extended hand. It is their mission to provide everyone with compassionate, expert care and comfort in a clean, calm high-tech “spa” environment.


They want you to have a gorgeous smile and to actually enjoy the process, and of course be happy with the results. What sets them apart is their belief in very gentle, quality dental care; the best dentistry that they can possibly provide.


During your appointment, you can expect to be seated punctually in a relaxing treatment room with a personal television and head phones for your comfort. Dr. Hsu will thoroughly examine you and you will be provided with various treatment options. The risks and benefits of each option will be fully explained to you so that you can make an informed decision.


LI Dental Spa believes that you can take an active role in your treatment and, make sure you have all the knowledge available to make the right choices. At the end of your visit you will receive a warm, soothing towel as well as a new personal dental care kit to take home with you. Their goal is to provide you the best dentistry possible in the most soothing environment, and so far their patients agree that they have!



Suffolk County Legislator, Bill Lindsay's "Shed The Meds" is a Huge Success!

Posted on December 10, 2013 at 10:30 AM


(Sayville, NY-December 7, 2013) On Saturday, December 7th, Legislator-Elect Bill Lindsay III, the Suffolk County Sheriff’s Office, the Community Ambulance Company, the South Shore Community Organization, and the YES Prevention Program co-sponsored a "Shed-the-Meds" initiative that assisted residents in the successful disposal of over 60 pounds of expired or unused medications and over 30 hypodermic needles.

 “When my father passed away, my mother and I were left with many of his prescriptions drugs and nowhere to safely get rid of them,” said Legislator-Elect Bill Lindsay III. “The efforts of these community groups to collect and properly dispose of prescription drugs was extremely helpful, not only for my family, but for all residents who hope to live in a safe and drug-free community.”

Non-medical use of prescription and over-the-counter medication remains a significant part of the drug problem here on Long Island. According to data from the National Survey on Drug Use and Health, over 50 percent of people who abuse prescription drugs for nonmedical reasons obtained them from friends or relatives with permission and for free. Unwanted or expired medications left in the home could increase opportunities for drug abuse, drug diversion, and accidental poisonings.

“It is my hope that the success of this program will prevent medications from getting into the wrong hands and helps to reduce the number of overdoses within our communities,” said Community Ambulance Company Chief Jamie Atkinson. The Community Ambulance Company serves the communities of Bayport, Bohemia, Oakdale, Sayville and West Sayville. In 2012, they responded to over 160 overdose calls and have already responded to over 140 overdose calls this year.

Deputy Sheriffs were also in attendance to distribute home drug testing kits to parents and residents and properly transport the collection of prescription drugs to their incinerator. Medications brought to the Sheriff’s Office through programs such as “Shed the Meds” are incinerated on a monthly basis.

 For more information on drug intervention and prevention programs please visit: http://www.yesnews.org

For more information about the Community Ambulance Company or information on how to become a member, please visit: www.communityamb.org



Inside look behind the scenes at the Wreckless Headquarters.

Posted on December 6, 2013 at 8:50 AM

Brittany Blu took a trip to Wreckless Lacrosse headquarters to take a sneak peak at some of the new apparel hitting shelves December 16th. 

See more wreckless apparel and images from their latest photo shoots, as well as a chance to win some free Wreckless gear on their facebook page:

https://www.facebook.com/pages/Wreckless-Apparel-Group/307381302726270" target="_blank">http://https://www.facebook.com/pages/Wreckless-Apparel-Group/307381302726270

Wreckless Lacrosse Attends the Derek Pieper Memorial Cup!

Posted on November 26, 2013 at 12:55 AM

Check out pictures of the Wreckless Apparel Group teams at The Derek Pieper Memorial Cup at Wesley Chapel, FL. It was an amazing weekend for all the teams, players, parents and Wreckless Lacrosse!!


Wreckless Lacrosse's Brian Spallina in Inside Lacrosse Magazine.

Posted on November 19, 2013 at 2:45 PM

Check out a sneak peak of some of the pictures from Inside Lacrosse's December 2013 Issue featuring Wreckless Apparel Group and Brian Spallina!

Karin Caro - Milieu Holiday Cover Girl!

Posted on November 15, 2013 at 3:10 PM

Power Pedicure

Posted on November 13, 2013 at 2:45 PM

Article in the NY Times 

Manhattan events planner Andrea Correale gestures to her personal assistant to type up notes on her iPad as their clients discuss the options for a venue for an upcoming book launch.

“I think the Players Club in Gramercy or Midtown Loft would be perfect,” suggests Correale. “Let’s check their availability.”

Then, in the next breath, she asks: “How are you ladies enjoying your paraffin treatments?”

Forget salmon sandwiches in the boardroom, artichoke salads at Cipriani or afternoon tea at The Plaza: Correale, the president of Elegant Affairs, which has offices in Midtown and Long Cove, Long Island, is conducting a key business meeting over the foot basins at Tenoverten, a luxury nail salon inside Le Parker Meridien hotel.

Powwowing over polish with her are health and wellness advisor Donna Martini, author of the new self-help guide “The Ten Commandments of Divorce,” and Martini’s PR partner Karin Caro, from Blu Chip Marketing.

“Women are experts at multi-tasking so there’s no reason we can’t do business while we’re being pampered,” says Correale, who conducts her toe-centric meetings around twice a month. “Everyone leads such busy lives these days and it’s a great way to get work done and have a beauty service at the same time.”

In an increasingly popular trend, female executives in New York City are hosting so-called “power pedicures” — 30 to 50-minute brainstorming sessions which combine industry talk with cuticle care, callus removal and numerous coatings of nail lacquer.

You could call it the more feminine — and far less tedious — version of golf.

“We blocked out the time and reserved our own little area where there are four chairs in a row,” explains Correale, who picked up the $35 per person tab for the early-evening session. “It’s really private and we had a very productive discussion during the treatments.

“It’s much less formal than a regular meeting and you get to bond with each other because it’s so fun.”

Donna Perillo, owner of Sweet Lily Spa, a boutique nail salon in Tribeca, has noticed a “substantial” rise in the number of clients conducting business meetings over pedicures.

Her staff sometimes serves complimentary glasses of wine to lighten the mood even further.

“We have a lot of luxury magazines and advertizing agencies based in our neighborhood, and ad reps often bring in their clients to conduct business,” she says. “I mean, how many lunches can you eat? They get boring after a while.

“But what woman doesn’t like a pedicure?”

She and her staff have witnessed dozens of deals being signed, sealed and delivered as their Manolo Blahnik-wearing customers soak their dogs in their tubs.

“One of my regular clients is responsible for selling advertizing space on billboards in Times Square,” says Perillo, who has yet to see the trend take off among men. “I think the salon is one of her favorite places to do business because she brings her associates with her all the time.”

Other fans of the pedicure powwow include Renee Schmidt, 29, founder and CEO of SheSquad, a social media agency employed by Fortune 1000 companies including leading banks and management consultants.

She prefers the more relaxed atmosphere during pedicure meetings and the fact they involve a rare component in modern day business dealings — face-to-face contact.

“When you’re doing a conference call, you don’t really know if the other person is paying attention, whether they’re on their keyboard or fiddling with their iPhone” laughs Schmidt, who nonetheless favors pedicures over manicures because it leaves your hands free to take phone calls or send e-mails.

“But here you are sitting next to each other in a nail salon, talking and interacting.

“You have each other’s undivided attention. It’s a good thing for building up trust.”

Entrepreneur Ruth Shelling, publisher of Pedicure.com, believes the trend has crossed the Pacific from her native Australia.

“Over there it’s already the networking equivalent of golf,” she says. “People are time-poor and long lunches have become a thing of the past, especially since a lot of women in business these days are on special diets.

“Pedicures are the answer because, as ambassadors of our brands, we all want to look well-groomed.

“It’s no different to taking a client for lunch. It’s actually more cost-effective in this economy.”

And while businessmen in Sydney, Australia, have been known to conduct meetings over pedicures — “they pass on the polish,” she says, with a laugh — Shelling has yet to see that trend hit Manhattan.

Correale, for one, has yet to invite any male clients along to the nail salon.

“I’m not prejudiced against men who might want a pedicure, but there’s something very girly and bonding about having one with another woman or a group of women,” says the event planner. “It would feel a bit inappropriate to take off your shoes and socks and hitch up your skirt in a pedicure chair in front of a guy.”

As for unscrupulous nail technicians who might be tempted to commit industrial espionage after eavesdropping on company secrets, Shelling isn’t worried.

“Perhaps they’ll agree to sign non-disclosure agreements,” she laughs.

TRENDS Thanksgiving Contest!!!!

Posted on November 8, 2013 at 10:05 AM

With all the Christmas commercials flooding the television, it seems as though Thanksgiving has been overlooked. Not at Trends though! In honor of Thanksgiving we are giving all of our fans a chance to receive a $50 Zorns gift card to use to feed all of your Thanksgiving guests! Wondering how you can win this gift card? All you need to do is send us your most unique and creative Thanksgiving side dish recipe!! Here’s the important part…this has to be a recipe unique to you, not one you took off the internet or a magazine. Remember we are looking to something out of the box and creative! First “Like” the Trends / Zorns FACEBOOK page, then send your recipes in the comment section of THIS post on the TRENDS FACEBOOK page for your chance to win the $50 Zorns gift card! Winner will be announced on November 20th! Let the creativity begin! Good Luck!

https://www.facebook.com/longislandtrends" target="_blank">http://https://www.facebook.com/longislandtrends

Hassel Free Home Selling With TheHomeByer

Posted on November 6, 2013 at 11:25 AM

TheHomeByer.com is a local company on Long Island that buys homes, fixes them and resells them. Joseph Donofrio is the president of TheHomeByer.com and has been working in realty for about 24 years while running his business for approximately 27 years. Joseph specializes in luxury homes, waterfront homes, bank foreclosures and short sales. His company TheHomebyer.com also specializes in searching for investment opportunities in real estate: purchasing, repair and sale of houses and apartments as well as the development of subdivisions in vacant lots. Their professional team has processed more than 1 billion dollars in property since 1999, and they are just scratching the surface.


TheHomebyer buys homes from all over Long Island in any condition even if the owners are financially in a bad situation from foreclosures, bankruptcy, or job loss. When TheHomebyer buys your property they wave the commission, because according to them “It’s not about us, it’s about you. We will also give you cash for your home, so no need to wait for your check!” If you are worried about any outstanding bills there is no need to worry, for all those bills can be paid at the closing sales. Why bother with long drawn out closings when it can be done quickly. TheHomebyer can offer cash that day, leaving the annoying financing paperwork out of the process which keeps the sales procedure quick and easy, and gives you more cash in your pocket. You can rest assure that security is a high priority when they are working with clients especially while handling sensitive material that goes with purchasing a house.




https://www.facebook.com/pages/thehomebyercom/433352223395079" target="_blank">http://www.facebook.com/pages/thehomebyercom/433352223395079

It's Election Season! and our friends need your votes!

Posted on October 30, 2013 at 12:40 AM

Great News in Politics Today. Not only does County Executive Ed Mangano receive endorsement by Rudy Giuliani, but our friend Bill Lindsay who is running for County Legislator recieves an endorsement by Newsday!

Mangano Endorsement Video:


Bill Lindday for County Legislator Newsday Endorsement:


Arrow Security and The Cotocon Group team up to Green up, yet another Long Island building.

Posted on October 28, 2013 at 1:55 PM

When AJ Caro CEO of Arrow Security decided to take on the challenge of creating a new building on what once was an old lumber yard, he knew he wanted to make the building as eco-friendly and energy efficient as possible, by doing this he knew not only would he be putting Arrow Security at the forefront of a new “Green Movement” but would also be saving money for the company, which would in turn give back to the community.


AJ Caro and the Arrow Security called Jimmy Carchietta of “The Cotocon Group”. After explaining his vision, Jimmy and his team came down and worked to transform this building into a 100% Green super high powered office. What makes this office so unique is the fact that nothing was overlooked, if it could be made green friendly or energy efficient, it was.


Some of the things The Cotocon group did, starting from the outside was to start with the cars. Arrow Security recently replaced their entire fleet of security vehicles to more eco-friendly models. To honor this, Jimmy and the team put in priority parking for the entire Arrow Security vehicle fleet, as well as for all employees driving low emitting or fuel efficient vehicles. Now that’s a job perk! Also outside landscapers were hired to plant trees and plants to help improve the environment, and replace what was once lost.


The building was designed to use mostly natural lighting by placing large 70 x 70 inch windows around the entire building. The glass used for the windows is known as “Low E” glass. This glass product was chosen because it improves building envelope, and saves against thermal heat loss and gain.


Why use natural light your thinking? Not only is natural light good for conserving energy but also it is also good for its occupants. Daylight is also known to be better for the eyes, and also improves moral and mood. Not only is electrical lighting responsible for a significant amount of the electrical load on a commercial building, but it can also cause excessive cooling loads. Utility costs for a building can be decreased when using natural light. Solar panels also line the roof of the building creating an onsite removal energy system.


Inside the building the list goes on, no stone goes unturned. Literally everything that could be done to create this green office powerhouse has been done. Lets starting with the floors, the flooring throughout the building is made with non-contaminant organic compounds. This is also referred to as “Non- VOC” flooring. They are also hypoallergenic.


Installed is a state of the art, high efficiency HVAC system. Here is where things get “Cool”. This new system has programmable controls enabling the building to pre-program according to day/night, holidays and weekends. This will save hundreds of thousands of dollars in heating and cooling costs. The air quality in the building has surpassed building requirements.


The walls of the building were constructed with spray foam insulation, to keep the building naturally warmer in winter, and cooler in summer. A high efficiency hot water heater was installed, as well as water conserving fixtures throughout the building. Wait, that’s not all, Jimmy and the Cotocon Team did not stop here. The bathrooms were the last step. How to do make a toilet “Green”? not literally. Well you install dual flushing toilet bowls. These are interactive toilets designed to conserve water. The Environmental Protection Agency (EPA) reports that by the year 2013, an estimated 36 states will experience water shortages as a result of increased water usage and inefficient water management from aging regional infrastructures. Using less water to flush liquid waste makes sense, but in the United States there may be cultural biases that make accepting a more hands-on approach to personal waste harder to accept [source: Safe Plumbing].


It should also be noted that all the materials used in the Greening of the Arrow Security building were all regional materials, and were purchased within a 500-mile radius. Arrow Security and The Cotocon Group’s vision was not only be make a more energy efficient facility, but to also to stay local, by doing this they are improving the community and bringing business back to the East Coast.


By: Brittany Winter (BluChip Marketing)

Long Island Trends Pet Photo Contest

Posted on October 28, 2013 at 1:50 PM

How cute is this dog catching his treat? Share your favorite pet photo for a chance to win $50 to Pet Supplies Plus! Winner picked on next Thursday at 12:00pm! 10/31/13

Find this photo on the Trends facebook page and leave your picture in the comment section for a chance to win!! Don’t forget to “Like” our page!!

https://www.facebook.com/longislandtrends" target="_blank">https://www.facebook.com/longislandtrends

Photo: How cute is this dog catching his treat? Share your favorite pet photo for a chance to win $50 to Pet Supplies Plus! Winner picked on next Thursday at 12:00pm!

Rob Pannell of Wreckless Lacrosse Becomes Player of the Year Finalist in Lacrosse Magazine.

Posted on October 28, 2013 at 1:50 PM


Congrats to Rob Pannell, of the Cornell/New York Lizards for being a finalist in Lacrosse Magazines Player of the Year! Heres some information on why he deserves to win! The winner will be announced in the December issue of “Lacrosse Magazine” www.laxmagazine.com


-Making the most of 2013 after earning a redshirt due to a season-ending injury in Cornell’s second game of 2012, Pannell finished his NCAA career as the all-time leading scorer in men’s Division I history (354 points) passing Matt Danowski in the Big Red’s NCAA tournament semifinals appearance against eventual champion Duke. He won both the Lt. Raymond Enners Award and the Tewaaraton as the best collegiate player, going No. 1 in the Major League Lacrosse draft to the Long Island Lizards, where earned Rookie of the Year honors after a 25 goal, 17 assist campaign. Rob also signed an endorsement deal with Wreckless Lacrosse Apparel Group, an brand new lacrosse apparel company with sporting goods and apparel set to sit store shelves in December 2013.


Pannell said he’s excited to see all the new products that Wreckless Apparel Group will be coming out with. The Wreckless Lacrosse Apparel brands will have apparel for both training and casual wear, winter and summer.


Congrats on being a finalist Rob Pannel, and Good luck! We look forward to reading about the winner this December 2013.


Rob Pannell of Wreckless Lacrosse Takes Inside Lacrosse to his Hometown!

Posted on October 25, 2013 at 4:05 PM


Rob Pannell's had quite a busy year so far. Returning to Cornell for the spring semester after having to sit out in the fall recovering from a foot injury and traveling to places like Uganda, Europe and Hawaii, he led the Big Red to the Final Four, set the NCAA's all-time points record and won both the Tewaaraton Trophy and MLL Rookie of the Year honors.

He signed endorsement deals with Brine, Wreckless and Wheaties. Most recently, he moved into the Big Apple, specifically the Murray Hill neighborhood of New York City. It's about a 45-minute drive, and a world away, from his hometown of Smithtown, N.Y., in Suffolk County, Long Island. He said he was never much of a city guy and never saw himself moving there, but he's loved every minute of it since he made the transition this fall.

See the Full Story and pictures at the link below!


Fun at the Pennysaver Annual Flea Market

Posted on October 17, 2013 at 9:15 AM

Check out this article I wrote for LI Trends on the fun, hustle, bustle, and happenings at last weeks LiPennysaver.com Flea Market!