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Mother, Marketer and Believer in 
Reinventing Yourself, Overcoming Adversity, Helping Others, And Being Philanthropic


Long Beach Hotel Celebrates J-Bird!

Posted on November 19, 2013 at 2:50 PM


We are very happy to announce the formal ribbon cutting ceremony to be held in the lobby of The Long Beach Hotel, Long Beach NY, celebrating the hotel as the Official Home & Performing Arts Space for J-Bird Music for The Arts, Inc.


J-Bird Music for The Arts, Inc. is a 501(c)3 non-profit organization, spearheaded by NY Arts Advocate/AFM Local 802 Musician Joanne J-Bird Phillips, whose MISSION is to raise funding to support Performing Arts programs in high schools in the New York State education system. J-Bird Music for The Arts Inc. is very proud to be Approved by The NYS Dept. of Education.


Feel free to attend this wonderful ceremony and Support The Arts In Education!


Long Beach Hotel, 405 East Broadway, Long Beach NY 11561

Tues. Dec. 10, 2013 at 11am in the hotel lobby

Refreshments will be served!


Wreckless Lacrosse's Brian Spallina in Inside Lacrosse Magazine.

Posted on November 19, 2013 at 2:45 PM

Check out a sneak peak of some of the pictures from Inside Lacrosse's December 2013 Issue featuring Wreckless Apparel Group and Brian Spallina!

Karin Caro - Milieu Holiday Cover Girl!

Posted on November 15, 2013 at 3:10 PM

Power Pedicure

Posted on November 13, 2013 at 2:45 PM

Article in the NY Times 

Manhattan events planner Andrea Correale gestures to her personal assistant to type up notes on her iPad as their clients discuss the options for a venue for an upcoming book launch.

“I think the Players Club in Gramercy or Midtown Loft would be perfect,” suggests Correale. “Let’s check their availability.”

Then, in the next breath, she asks: “How are you ladies enjoying your paraffin treatments?”

Forget salmon sandwiches in the boardroom, artichoke salads at Cipriani or afternoon tea at The Plaza: Correale, the president of Elegant Affairs, which has offices in Midtown and Long Cove, Long Island, is conducting a key business meeting over the foot basins at Tenoverten, a luxury nail salon inside Le Parker Meridien hotel.

Powwowing over polish with her are health and wellness advisor Donna Martini, author of the new self-help guide “The Ten Commandments of Divorce,” and Martini’s PR partner Karin Caro, from Blu Chip Marketing.

“Women are experts at multi-tasking so there’s no reason we can’t do business while we’re being pampered,” says Correale, who conducts her toe-centric meetings around twice a month. “Everyone leads such busy lives these days and it’s a great way to get work done and have a beauty service at the same time.”

In an increasingly popular trend, female executives in New York City are hosting so-called “power pedicures” — 30 to 50-minute brainstorming sessions which combine industry talk with cuticle care, callus removal and numerous coatings of nail lacquer.

You could call it the more feminine — and far less tedious — version of golf.

“We blocked out the time and reserved our own little area where there are four chairs in a row,” explains Correale, who picked up the $35 per person tab for the early-evening session. “It’s really private and we had a very productive discussion during the treatments.

“It’s much less formal than a regular meeting and you get to bond with each other because it’s so fun.”

Donna Perillo, owner of Sweet Lily Spa, a boutique nail salon in Tribeca, has noticed a “substantial” rise in the number of clients conducting business meetings over pedicures.

Her staff sometimes serves complimentary glasses of wine to lighten the mood even further.

“We have a lot of luxury magazines and advertizing agencies based in our neighborhood, and ad reps often bring in their clients to conduct business,” she says. “I mean, how many lunches can you eat? They get boring after a while.

“But what woman doesn’t like a pedicure?”

She and her staff have witnessed dozens of deals being signed, sealed and delivered as their Manolo Blahnik-wearing customers soak their dogs in their tubs.

“One of my regular clients is responsible for selling advertizing space on billboards in Times Square,” says Perillo, who has yet to see the trend take off among men. “I think the salon is one of her favorite places to do business because she brings her associates with her all the time.”

Other fans of the pedicure powwow include Renee Schmidt, 29, founder and CEO of SheSquad, a social media agency employed by Fortune 1000 companies including leading banks and management consultants.

She prefers the more relaxed atmosphere during pedicure meetings and the fact they involve a rare component in modern day business dealings — face-to-face contact.

“When you’re doing a conference call, you don’t really know if the other person is paying attention, whether they’re on their keyboard or fiddling with their iPhone” laughs Schmidt, who nonetheless favors pedicures over manicures because it leaves your hands free to take phone calls or send e-mails.

“But here you are sitting next to each other in a nail salon, talking and interacting.

“You have each other’s undivided attention. It’s a good thing for building up trust.”

Entrepreneur Ruth Shelling, publisher of Pedicure.com, believes the trend has crossed the Pacific from her native Australia.

“Over there it’s already the networking equivalent of golf,” she says. “People are time-poor and long lunches have become a thing of the past, especially since a lot of women in business these days are on special diets.

“Pedicures are the answer because, as ambassadors of our brands, we all want to look well-groomed.

“It’s no different to taking a client for lunch. It’s actually more cost-effective in this economy.”

And while businessmen in Sydney, Australia, have been known to conduct meetings over pedicures — “they pass on the polish,” she says, with a laugh — Shelling has yet to see that trend hit Manhattan.

Correale, for one, has yet to invite any male clients along to the nail salon.

“I’m not prejudiced against men who might want a pedicure, but there’s something very girly and bonding about having one with another woman or a group of women,” says the event planner. “It would feel a bit inappropriate to take off your shoes and socks and hitch up your skirt in a pedicure chair in front of a guy.”

As for unscrupulous nail technicians who might be tempted to commit industrial espionage after eavesdropping on company secrets, Shelling isn’t worried.

“Perhaps they’ll agree to sign non-disclosure agreements,” she laughs.

New Treatment at The TRU Salon

Posted on November 13, 2013 at 2:25 PM

The TRU Salon now offering Density Therapy!


Hold on to what you've got. These unique, synergetic formulas deliver nutrients to the scalp, reduce irritation, strengthen the root system, stimulate cellular energy and create a fertile environment for healthy growth - all with the naturals herbs from our natural derived product TRU and special scalp massaging! (which, very simply, helps you hold on to your hair longer-PRICELESS!!!!).


Posted on November 8, 2013 at 10:10 AM

Check out The Story Written By Brittany Bluchip for VASMAZ TENNIS! A great read for all of the tennis enthusiasts out there!


TRENDS Thanksgiving Contest!!!!

Posted on November 8, 2013 at 10:05 AM

With all the Christmas commercials flooding the television, it seems as though Thanksgiving has been overlooked. Not at Trends though! In honor of Thanksgiving we are giving all of our fans a chance to receive a $50 Zorns gift card to use to feed all of your Thanksgiving guests! Wondering how you can win this gift card? All you need to do is send us your most unique and creative Thanksgiving side dish recipe!! Here’s the important part…this has to be a recipe unique to you, not one you took off the internet or a magazine. Remember we are looking to something out of the box and creative! First “Like” the Trends / Zorns FACEBOOK page, then send your recipes in the comment section of THIS post on the TRENDS FACEBOOK page for your chance to win the $50 Zorns gift card! Winner will be announced on November 20th! Let the creativity begin! Good Luck!

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Art Storm

Posted on November 6, 2013 at 11:45 AM

Donate Food This Thanksgiving!

Posted on November 6, 2013 at 11:25 AM

Hassel Free Home Selling With TheHomeByer

Posted on November 6, 2013 at 11:25 AM

TheHomeByer.com is a local company on Long Island that buys homes, fixes them and resells them. Joseph Donofrio is the president of TheHomeByer.com and has been working in realty for about 24 years while running his business for approximately 27 years. Joseph specializes in luxury homes, waterfront homes, bank foreclosures and short sales. His company TheHomebyer.com also specializes in searching for investment opportunities in real estate: purchasing, repair and sale of houses and apartments as well as the development of subdivisions in vacant lots. Their professional team has processed more than 1 billion dollars in property since 1999, and they are just scratching the surface.


TheHomebyer buys homes from all over Long Island in any condition even if the owners are financially in a bad situation from foreclosures, bankruptcy, or job loss. When TheHomebyer buys your property they wave the commission, because according to them “It’s not about us, it’s about you. We will also give you cash for your home, so no need to wait for your check!” If you are worried about any outstanding bills there is no need to worry, for all those bills can be paid at the closing sales. Why bother with long drawn out closings when it can be done quickly. TheHomebyer can offer cash that day, leaving the annoying financing paperwork out of the process which keeps the sales procedure quick and easy, and gives you more cash in your pocket. You can rest assure that security is a high priority when they are working with clients especially while handling sensitive material that goes with purchasing a house.




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Realty Connect Halloween Episode!

Posted on November 6, 2013 at 11:20 AM

The Realty Connect Team chats about the Housing Market today. Also what all young buyers should know about buying a home, Did you know buying a home now will help you later financially? Watch the show, with Realty Connect USA and Donna Drake today!


Governor Cuomo Supports Ed Mangano

Posted on October 30, 2013 at 10:35 AM

Vote for Ed Mangano so Tom Suozzi doesn't add another 26% to your property taxes !!

Governor Cuomo approve's of Ed Mangano for not raising Nassau County Taxes. Watch the video clip to see what Cuomo has to say about Ed Mangano.



County Executive Ed Mangano's Vision for New Collesium Approved!

Posted on October 30, 2013 at 10:20 AM


The Nassau County Legislature today unanimously approved County Executive Edward P. Mangano's public-private partnership with Bruce Ratner's Nassau Events Center (NEC) to transform the 43-year old Nassau Veterans Memorial Coliseum and Plaza into an attractive, first-class destination for sports and family entertainment. The agreement generates millions in economic benefit for Nassau County while creating and retaining thousands of local jobs.

County Executive Ed Mangano Supports Nassau County Businesses

Posted on October 30, 2013 at 10:15 AM

Nassau County Executive Edward P. Mangano today joined the owners of Rbest Produce Inc. at a ceremony to celebrate the grand opening of the company’s new corporate headquarters and warehouse in Port Washington, a move made possible by the assistance of the County Executive Mangano’s economic development team. The company purchased a building in Port Washington after 32 years in the Hunts Point Market and moved more than 50 jobs to Nassau County – with a plan to create 12 more within three years.


Read more at the link provided.